Theme: Original

Notice: This theme is a part of our legacy themes collection, which means it is no longer updated at the same level as our newer themes. Learn more about this here.

This is the one and only…version 2.0! The Original Storefront Theme was the one that started it all and has been used to power thousands of online shops. Now it’s even better! Under the hood, the theme has been completely recoded and given our new theme options panel. For a fresh coat of paint, we’ve included some new design styles, homepage options and WordPress 3.0 custom menus!

In short, this theme is all about making your ecommerce site more successful. By focusing on the homepage, we’ve put your products front and center and given you more control over how your customers shop on your site.

Infinite Design Possibilities

The theme options page is loaded with features to make your site truly unique. Here are a few…

  • NEW! – Choose from 9 different container styles (round corner, square corner, with shadow, without shadow, transparent black etc.)
  • NEW! – Choose from 9 different stylesheets (default, brown, light grunge, sandstone, orange paint, custom-paint, custom-gradient, tabletop and tabletopblack)
  • Customize your theme’s main colors using the built in color-picker!
  • Upload your own background image and set it to tile, repeat across the top, left or right side, or just center behind the content container!
  • Choose to show a featured post slider (with or without post excerpt), a featured post image rotator, or a static image at the top of your home page!
  • NEW! – choose to enter your own html code in the featured area right from theme options…perfect for video embedding!
  • Choose to show post images, products or categories from a specified product group in the homepage carousel or gridview, or choose not to use it!
  • Set the speed of your transitions and decide how many items to list in each section!
  • Choose to show a WordPress searchbox, feed icons, a product category dropdown or post category dropdown on the right side of your navigation or choose not to use it!
  • Choose from 4 different page layouts for your pages: ¬†Full Width, Left Sidebar, Right Sidebar and 3 column